Business
Plus: Branding: How Univision and Other Corporations Invented The “Hispanic” Market.
On June 30, 1993, Carlos A. Fernandez, a lawyer and activist from San Francisco, California, testified before the House on behalf of the Association of MultiEthnic Americans, an organization whose goal was “to promote a positive awareness of interracial and multiethnic identity.” Fernandez proposed that Directive No. 15, the federal government’s guidelines for categorizing Americans […]
Rules to Work By
Further proof that humans are emotional beings: Workers care more about their employer’s intentions than about their take-home pay. Economics professor David Levine of the Haas School of Business and UC Santa Barbara economics professor Gary Charness divided 244 students into two groups, “firm” and “worker,” and randomly paired them. Each firm could choose to […]
True Blue
For Alumnus of the Year Bob Haas, jeans are in his genes. In 1964 Robert Douglas Haas, co-valedictorian of the University of California at Berkeley’s senior class, delivered a commencement address that in its own way had the impact and prescience of Mario Savio’s famous speech. Haas noted a “missing link” between students and faculty and […]
Lab & Field Notes
Some eBay users are falsely boosting their reputations online by paying for positive feedback on the site, says business professor John Morgan. In online communities, ratings and reputation lead to more, and larger, transactions. Morgan found the transaction was often initiated by sellers offering a “Buy-It-Now” item—sometimes listed as a “Positive Feedback Ebook”—for 1 cent. […]
