Business

Upward Mobilty, Or Is It ‘Upward Futility’?

While a new Associated Press report claims 80 percent of Americans are teetering at the brink of poverty, a recent study from UC Berkeley and Harvard indicates that a child’s chances of rising out of poverty might may be linked to zip code. The Quality of Opportunity Project  examines the likelihood of upward mobility, from a […]

Flight Plans

UC Berkeley, of course, is one of the top engineering schools in the nation, an institution that needn’t take a backseat to any peer—including a certain private university nestled in the San Francisco Peninsula. But there’s one area where Cal’s engineers and entrepreneurs have admittedly played catch-up to private, heavily endowed universities: ramping up for […]

The Fruits of Labor

Seth Holmes’s new book from UC Press, Fresh Fruit, Broken Bodies: Migrant Farmworkers in the United States, released June 10, could well change the way you look at your morning strawberries. Holmes, an assistant professor in Berkeley’s School of Public Health, spent a total of 10 months in 2003 and 2004 traveling with Mexican migrant […]

Sino the Times

Has the Ugly American been supplanted by his Chinese counterpart?  In the upcoming issue, California looks at the growing resentment in the developing world over Chinese business ventures abroad. It wasn’t so long ago that Chinese engineers and economists were welcomed with enthusiasm by struggling Asian, African and South American nations. The Chinese were seen […]

Into Africa

Nothing is free, least of all money, so when Japan pledged $32 billion in support to Africa at the 5th Tokyo International Conference on African Development, what were the motives? Are they any different from those of China, currently one of Africa’s biggest investors? Experts and news sources speculate that in fact China’s increasing influence on […]

Parents of the Corn – Part 2

We contacted Professor Peggy Lemaux of the College of Natural Resources after today’s Supreme Court ruling upholding Monsanto’s seed patents, and asked her about genetically modified organisms, or GMOs. She acknowledges the heated passions raised by GMO food: “I’ve been involved in this since 1991, and the debate has remained essentially the same,” she says. “But what […]

Rich Lyons

5 Questions for:

Rich Lyons, Bank of America Dean, Haas School of Business 1. After the release of this year’s Academic Rankings of World Universities, you Tweeted, “Berkeley among the top 5 university brands.” That caught my attention because the word brand wasn’t part of the rankings. Why add it? Rich Lyons: We use the word reputation a lot […]

The front of a car

Fiat Lucre

Ideas are UC Berkeley’s greatest asset. If only you could bank on them. The wolf may not be butting against Academe’s door, but it is sniffing around in the front yard. Money, especially for public universities, is tight and getting tighter. Although there’s no satisfactory substitute for public funding, many academics insist some bootstrapping is in […]

a protester holding a sign

A Taxing Business

What would happen if we raised taxes on the rich? History may hold the answer. The recent “Occupy” demonstrators protest that the top 1 percent of Americans aren’t paying their fair share. But tax the rich too much and you risk stifling productivity, counter fiscal conservatives. Not true, say Berkeley husband and wife economist team David […]

a photograph of a tofu dish

Beyond Wine and Chocolate

Scharffenberger leads a campaign to make tofu cool. John Scharffenberger’s taste buds have been good to him. They guided him to success in his premium chocolate and sparkling wine companies, which he has since sold for millions. Scharffenberger established a U.S. audience for these gourmet goods in what had previously been a European-dominated luxury market. Today, […]

cal bear flag

Ego Inflation

Are you overvaluing yourself? After earning a Ph.D. from Cal in 2001, psychologist Cameron Anderson found that his favorite projects—studies of social dynamics in the workplace—were transcending the arcane realm of psychology and moving into the practical business world. Anderson, who joined the Haas School of Business last fall, immediately set out to study pomposity in […]

cal bear flag

Social Responsibility

Moneymaker or not? It sounds too good to be true: you pay your workers a living wage, avoid pollution, and treat developing nations fairly. And though these tactics will cost you money, you’ll still improve profit as workers, investors, and shoppers reward your social responsibility. Yes, it is too good to be true, says business professor […]