If you ever owned an old air-cooled Volkswagen, chances are you also owned a copy of the “Idiot’s Guide,” or at least knew about it. Its real title was How to Keep Your Volkswagen Alive: A Manual of Step-by-Step Procedures for the Compleat Idiot “with complete spelled wrong on the cover,” one joker put it, “so you know it must be good.” In fact, the title was an allusion to The Compleat Angler by Izaak Walton.
One of the best ways to flaunt your Earth-hugging bona fides these days is to buy an electric car. It shows you’re willing to put your money—a lot of your money—where your mouth is, assuming your mouth spends a fair amount of time declaiming on global warming, atmospheric carbon emissions, nitrogen oxides, sulfur dioxides, and the sinister intentions of the global hydrocarbon extraction cabal. Buying a Tesla demonstrates you’re doing your part to keep our planet cool and green.
Posted on May 2, 2017 - 4:58pm
For a brief moment, back when the tech revolution was young, I was an early adopter.
I was sucked in by that 1984 Apple ad that ran during the Super Bowl. I can’t recall a thing about the game, but I remember every detail of that ad: the woman running in her tank top one step ahead of the goons; the rows of corporate weirdos staring in open-mouthed horror; the hammer sailing toward the giant screen, smashing the Big Brother cult.
The recipients of the Cal Alumni Association’s Alum of the Year Award are an impressive group, to say the least. The list includes decorated military officers, Supreme Court justices, Nobel laureates, leading industrialists, and renowned authors. None, as far as we know, ever dropped out of the University.
What does it take to be a self-made success in America? Our national mythology points to gumption and gusto—the ability to think strategically, act aggressively, and possess an unfailing if not occasionally irrational self-confidence. It also still helps to come from relative affluence, and to be a guy.
So far, so obvious.
Posted on August 23, 2013 - 1:10pm